Tuesday 16 February 2016

Some Scars Are Worth It: A Real-life Story

On Tuesday, February 16, 2016

Giving the gift of life to a person in need is the noblest of acts. The act of Organ Donation opens a fresh chapter of positivity & hope for everyone involved. When you share, you can proudly claim that ‘it is mysecondlife too’. Spend a few minutes to watch this true-life story showing human generosity in its best form. Join the movement by sharing the message with the tag #mysecondlife.


          


Watch More Stories Here : https://www.youtube.com/user/mimshospital


Thursday 11 February 2016

Aster MIMS Unveils India’s First Interactive Surgery Guide

On Thursday, February 11, 2016
                Aster MIMS Unveils India’s First Interactive Surgery Guide

                        Launched ‘Some Scars Are Worth It’ initiative



Kozhikode, February 10, 2016: Aster MIMS today unveiled ‘Aster MIMS Surgery Guide’, a first-of-its-kind guide to provide patients with information pertaining to surgical procedures. The guide would cover more than 150 minor and major surgeries, and would be available as an app, on the website and other offline medium. The occasion was also used to launch the ‘Some Scars Are Worth It’ initiative, a public awareness campaign to make surgical procedures accessible and acceptable.

The ‘Aster MIMS Surgery Guide’ would be available in Malayalam and English, and would offer a wide range of information including definition, procedure, risk involved, method,pre-surgery care and post-surgery care for all the listed procedures. The app would be available on iOS as well as Android platforms and would offer an inbuilt facility for patients to consult doctors and even make direct calls to the hospital in cases of emergency.

The ‘Aster MIMS Surgery Guide’ website would carry a comprehensive set of patient-centric FAQs to address common questions and it would also have a facility for them to consult experts from various fields of medicine. The website and the app are designed to offer accurate and customisable content depending on the patients’ requirements and would also carry news and happenings from the world of medicine to keep everyone abreast of the latest developments in the field.

‘Some Scars Are Worth It’ is a public awareness campaign against the ignorance and myths surrounding surgical procedures and to raise awareness about the role surgeries play in reducing the global burden of disease. The campaign is designed to address surgery-related issues through reliable medical information in a simplified language and through patient testimonies that common people can identify with. The key focus area of this initiative is ‘Donate Organs, Save Lives’, ‘Patient Stories’ and ‘Aster MIMS Surgery Guide’.

Speaking at the occasion, Mr U Basheer, Executive Director said, “Aster MIMS is one of the few paperless healthcare service providers in Kerala. We have now taken on the mission to simplify surgical procedures to the end user. This new app is easy to use and designed in a patient centric manner, thus addressing the growing need for immediate access to health care information. A smart phone is all it takes.

”Dr Rahul Menon, CEO Aster-MIMS added, “When Prime Minister Narendra Modi announced the ‘Digital India’ initiative, one of the key areas of focus was electronic delivery of services including healthcare. We believe that the ‘Aster MIMS Surgery Guide’ is a step closer in making Digital India a reality and in democratising healthcare through knowledge sharing and information. While the ‘Some Scars Are Worth It’ will help break the myths surrounding surgeries, we hope the people find this guide useful and that it will eventually benefit a large audience, irrespective of geographical and language barriers.

”Prof. Dr Karthikeya Varma, Chief of Medical Services, Aster Group said, “Often times, we come across patients who have hospital anxiety and fear of surgery. In medical parlance, it is termed as Nosocomephobia and tomophobia. We hope that with this app, those people will be able to conquer their fears through a better and in-depth understanding of procedures. The app details pre and post-op care, and also explains how or what is to happen, thus educating both the patient and their family.”

The app can now be downloaded at: www.astermimssurgeryguide.com

About Aster Malabar Institute of Medical Sciences Ltd (MIMS)

Aster Malabar Institute of Medical Sciences Ltd (MIMS) is a pioneer institute in the state of Kerala  renowned for its excellent medical expertise, nursing care and quality of diagnostic services.  The 600-bed multi-specialty hospital located in the heart of Kozhikode city is at the forefront of medical technology and backed by internationally trained and highly qualified medical professionals, who administer the best available medical services across all major disciplines of medicine and surgery.MIMS is committed to the achievement and maintenance of excellence in healthcare for the benefit of the humanity. MIMS is the first multi-specialty hospital accredited by National Accreditation Board for Hospitals and Health Care Providers (NABH).

For Further details contact:

Soumya Balakrishnan – 9995057048 – soumya@wordlabasia.com

Jeevan Chandy – 9447302033 – jeevan@wordlabasia.com

Monday 8 February 2016

Aster DM Healthcare Launches Aster SAFEROADS CSR Campaign #iPLEDGE with legendary Sachin Tendulkar across the India & G.C.C

On Monday, February 08, 2016


                As part of its vision to make Indian roads safer, Aster DM Healthcare launched a national socialresponsibility effort under ‘Aster SafeRoads i#PLEDGE’ along with Cricket Legend Sachin Tendulkar, in New Delhi. Dr. Azad Moopen,Founder Chairmanand Managing Director of Aster DM Healthcare, a leading healthcare service provider in India and G.C.C took the ‘iPledge’ along with Sachin Tendulkar and thousands of school children at Indira Gandhi Indoor stadium to officially launch this corporate responsibility movement across India. Prior to taking the #ipledge, Sachin Tendulkar along with Dr. Moopen walked on the zebra crossing of the signal near the stadium with some school children in reiteration of the safe manner to cross roads as also to remind drivers about the sanctity of the zebra crossing.The movement seeks to engage with millions of Indians to take the #ipledge on their Twitter and Facebook profiles. http://astersaferoads.com/#iPLEDGE.        
‘Aster SafeRoads’ is another significant addition to Aster DM Healthcare’s impressive efforts in offering a Healing Touch and Making a World of Difference. Aster has been involved in deploying Mobile Medical Units for Community Healthcare, developing Early Cancer Detection Centres, supporting Dialysis Centre as also offering Cardiac Surgery for the economically backward as also offering support to paediatric cardiac cases with their Little Hearts initiative. The underlying principle of ‘Aster SafeRoads’ is embodied in the principle Good healthcare starts with prevention. To combat the potential human and economic loss to the nation, 
Aster DM Healthcare’s is taking the lead of to encourage simple steps to avoid mishaps on the road.

Be it crossing roads, reducing speed or stopping at a zebra crossing, “Aster SafeRoads #iPLEDGE” movement plans to educate and inculcate responsible road habits and behaviour among citizens by encouraging children to be the agents of change. The campaign will include activities to raise awareness about road safety rules, traffic signs, road etiquette, road markings as well as first-aid. The ’Aster SafeRoads’ campaign will actively engage with members of the public on best road safety practices.




Aster SAFEROADS #iPLEDGE involves:
·         #iPLEDGE to always wear a seat belt
·         #iPLEDGE to not be on the phone while driving
·         #iPLEDGE to use zebra crossing, subways and footpaths.
·         #iPLEDGE to always wear a helmet
According to Ministry of Road Transport, Government of India, a life is lost every 3.7 minutes in India due to road accidents resulting in annual fatalities of 1.2 million and serious injuries to over 5.5 million Indians over the last decade. Last year, 2,38,562road accident fatalities 
occurred. Over 67,324homes lost their breadwinners to road accidents and over 43,562parents lost their children. According to another report by the National Crime Records Bureau (NCRB), speeding and dangerous driving were the biggest reasons for road fatalities. Accidents involving two-wheelers and trucks & lorries accounted for nearly half of the lives lost in road crashes.

Commenting on the burgeoning cases of road accidents in the country, Dr. Azad Moopen, Founder Chairman & Managing Director of Aster DM Healthcare said, ‘’ The ‘epidemic’ of road fatalities and disabilities is gradually being recognised as a public health concern. As a leading healthcare provider we believe that it is a shared responsibility to raise public consciousness and encourage preventable behaviours to reduce the human and economic toll of road injuries. Aster Corporate Social Responsibility efforts will complement the Government’s national campaign on road safety.”
                              

“At Aster DM Healthcare we believe that the large instances of road related incidents can be tackled through change in our behaviour and attitude and we are committing a significant financial and physical resources towards this endeavour. Road related incidents are avoidable and we will prove it through our efforts with Aster SafeRoads,’’ added Dr. Moopen.
Aster DM Healthcare’s will also leverage its facilities across the country including Aster Medcity (Kochi), Aster MIMS (Kottakkal), DM WIMS (Wayanad), Aster Aadhar Hospital (Kolhapur), Aster CMI Hospital (Bengaluru), Aster Prime Hospital (Hyderabad), Aster Medipoint Hospital (Pune) to build awareness among the local communities and engage with the stakeholders with Aster SafeRoads. These facilities are located in states like Karnataka, Telangana, Maharashtra and Kerala which have been identified as some of the states contributing to significant number of road accidents.
Commenting on the Aster SafeRoads initatives, Sachin Tendulkar said, “I’m happy to see that an initiative like Aster SafeRoads is being undertaken to address the grave problem of road fatalities in India. We are reaching out to school children across the country to be the custodians of the ‘iPledge’ campaign as their voices will echo with greater impact across audiences of all ages. I request every Indian to actively participate and take the #iPledge for safer roads. I am sure my young champions will make a difference and significantly reduce the road fatalities in the country which will be a stupendous achievement.”
About Aster DM Healthcare
Incepted in 1987, Aster DM Healthcare currently owns and operates a network of more than 290 healthcare units across West Asia and India,which includes 14 hospitals, encompassing clinics, pharmacies, and a modern medical city. These network units operate under the brand names, ASTER, MEDCARE, ASTER Medcity and Aster MIMS, ACCESS.   The company offers primary, secondary, tertiary and quaternary care in order to meet distinct needs of people in 9 countries.

It has more than 13,000 employees including more than 1,500 doctors and 3,000 paramedical personnel focused on delivering compassionate care. The group treats more than 25,000 patients on an average daily across its facilities.

Tuesday 2 February 2016

റോഡ്‌ സുരക്ഷാ ബോധവൽക്കരണം സഠഘടിപ്പിച്ചു

On Tuesday, February 02, 2016



റോഡ്, വാഹനങ്ങൾക്കും കാൽ നടയാത്രക്കാർക്കും വേണ്ടിയുള്ളതാണ് . റോഡിലെ ഓരോ ചലനങ്ങൾക്കും നിയമമുണ്ട് . ഈ നിയമങ്ങൾ പാലിക്കാൻ നാം ബാദ്ധ്യസ്ഥരാണ്. ഇത് ഏവരുടെയും സുരക്ഷയ്ക്കായി ഉണ്ടാക്കിയുട്ടുള്ളതുമാണ് . ദിനംപ്രതി കൂടികൊണ്ടിരിക്കുന്ന വാഹനാപകടം ഒട്ടേറെ കുടുംബങ്ങളെയാണ്‌ അനാഥരാക്കുന്നത് . പലപ്പോഴും പുതു തലമുറയിൽപെട്ടവർ അശ്രദ്ധയോടെയാണ് നമ്മുടെ പൊതുനിരത്തുകൾ കൈകാര്യം ചെയ്യുന്നത് . തെല്ലൊന്നു ശ്രദ്ധിച്ചാൽ നമുക്ക് നമ്മുടെ ജീവൻ സുരക്ഷിതമാക്കാം . അതുകൊണ്ട് തന്നെ വർദ്ധിച്ചു വരുന്ന റോഡ്‌ അപകടങ്ങൾക്കെതിരെ കോഴിക്കോട് സിറ്റി പോലീസ് വിഭാഗം സഠഘടിപ്പിച്ച റോഡ്‌ സുരാക്ഷ ബോധവൽക്കരണം വളരെയേറെ പ്രാധാന്യമർഹിക്കുന്ന ഒന്നാണ് . അതോടനുബന്ധിച്ച് രാമനാട്ടുകരയിൽ തുടങ്ങി കോഴിക്കോട് ബീച്ച് വരെ ജനുവരി 23 മുതൽ റോഡ്‌ ഷോ സഠഘടിപ്പിച്ചു.