As part of its vision to make Indian roads safer, Aster DM Healthcare launched
a national socialresponsibility effort under ‘Aster SafeRoads i#PLEDGE’ along
with Cricket Legend Sachin Tendulkar, in New Delhi. Dr. Azad Moopen,Founder Chairmanand
Managing Director of Aster DM Healthcare, a leading healthcare service provider
in India and G.C.C took the ‘iPledge’ along with Sachin Tendulkar and thousands
of school children at Indira Gandhi Indoor stadium to officially launch this
corporate responsibility movement across India. Prior to taking the #ipledge,
Sachin Tendulkar along with Dr. Moopen walked on the zebra crossing of the
signal near the stadium with some school children in reiteration of the safe
manner to cross roads as also to remind drivers about the sanctity of the zebra
crossing.The movement seeks to engage with millions of Indians to take the #ipledge
on their Twitter and Facebook profiles. http://astersaferoads.com/#iPLEDGE.
‘Aster
SafeRoads’ is another significant addition to Aster DM Healthcare’s impressive
efforts in offering a Healing Touch and
Making a World of Difference. Aster has been involved in deploying Mobile
Medical Units for Community Healthcare, developing Early Cancer Detection
Centres, supporting Dialysis Centre as also offering Cardiac Surgery for the
economically backward as also offering support to paediatric cardiac cases with
their Little Hearts initiative. The underlying principle of ‘Aster SafeRoads’ is
embodied in the principle Good healthcare
starts with prevention. To combat the potential human and economic loss to
the nation,
Aster DM Healthcare’s is taking the lead of to encourage simple steps to avoid
mishaps on the road.
Be it
crossing roads, reducing speed or stopping at a zebra crossing, “Aster
SafeRoads #iPLEDGE” movement plans to educate and inculcate responsible road
habits and behaviour among citizens by encouraging children to be the agents of
change. The campaign will include activities to raise awareness about road
safety rules, traffic signs, road etiquette, road markings as well as
first-aid. The ’Aster SafeRoads’ campaign will actively engage with members of
the public on best road safety practices.
Aster
SAFEROADS #iPLEDGE involves:
·
#iPLEDGE to always wear a seat belt
·
#iPLEDGE to not be on the phone while
driving
·
#iPLEDGE to use zebra crossing,
subways and footpaths.
·
#iPLEDGE to always wear a helmet
According to Ministry of Road
Transport, Government of India, a life is lost every 3.7 minutes in India due
to road accidents resulting in annual fatalities of 1.2 million and serious
injuries to over 5.5 million Indians over the last decade. Last year, 2,38,562road
accident fatalities
occurred. Over 67,324homes lost their breadwinners to road accidents and over 43,562parents
lost their children. According to another
report by the National Crime Records Bureau (NCRB), speeding and dangerous
driving were the biggest reasons for road fatalities. Accidents involving
two-wheelers and trucks & lorries accounted for nearly half of the lives
lost in road crashes.
Commenting on the burgeoning
cases of road accidents in the country, Dr. Azad Moopen, Founder Chairman &
Managing Director of Aster DM Healthcare said, ‘’ The ‘epidemic’ of road
fatalities and disabilities is gradually being recognised as a public health
concern. As a leading healthcare provider we believe that it is a shared
responsibility to raise public consciousness and encourage preventable
behaviours to reduce the human and economic toll of road injuries. Aster
Corporate Social Responsibility efforts will complement the Government’s
national campaign on road safety.”
“At Aster DM
Healthcare we believe that the large instances of road related incidents can be
tackled through change in our behaviour and attitude and we are committing a
significant financial and physical resources towards this endeavour. Road
related incidents are avoidable and we will prove it through our efforts with
Aster SafeRoads,’’ added Dr. Moopen.
Aster DM Healthcare’s will also leverage its facilities
across the country including Aster Medcity (Kochi), Aster MIMS (Kottakkal), DM
WIMS (Wayanad), Aster Aadhar Hospital (Kolhapur), Aster CMI Hospital
(Bengaluru), Aster Prime Hospital (Hyderabad), Aster Medipoint Hospital (Pune)
to build awareness among the local communities and engage with the stakeholders
with Aster SafeRoads. These facilities are located in states like Karnataka,
Telangana, Maharashtra and Kerala which have been identified as some of the
states contributing to significant number of road accidents.
Commenting on
the Aster SafeRoads initatives, Sachin Tendulkar said, “I’m happy to see that
an initiative like Aster SafeRoads is being undertaken to address the grave
problem of road fatalities in India. We are reaching out to school children
across the country to be the custodians of the ‘iPledge’ campaign as their
voices will echo with greater impact across audiences of all ages. I request
every Indian to actively participate and take the #iPledge for safer roads. I
am sure my young champions will make a difference and significantly reduce the
road fatalities in the country which will be a stupendous achievement.”
About Aster
DM Healthcare
Incepted in 1987, Aster DM Healthcare
currently owns and operates a network of more than 290 healthcare units across
West Asia and India,which includes 14 hospitals, encompassing clinics,
pharmacies, and a modern medical city. These network units operate under the
brand names, ASTER, MEDCARE, ASTER Medcity and Aster MIMS, ACCESS. The
company offers primary, secondary, tertiary and quaternary care in order to
meet distinct needs of people in 9 countries.
It has more than 13,000 employees
including more than 1,500 doctors and 3,000 paramedical personnel focused on
delivering compassionate care. The group treats more than 25,000 patients on an
average daily across its facilities.
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